Im Sam! A technologist based in Southern California.

I have over 16 years of diverse experience in technology journalism, consulting, customer success, implementations, and IT leadership.

I began my career in the tech industry as an Information Technology Specialist while studying for my BA in Economics at UC San Diego.

After graduation, I founded Custom PC Review, a now defunct computer hardware website, driven by my dissatisfaction with the quality of tech news and reviews available at the time. Serving as the Managing Editor until 2019, I gained extensive knowledge and experience in the tech industry, becoming a leading journalist in the field. I wrote over a thousand articles covering various topics, with a focus on the Solid State Drive industry and its components, such as NAND flash semiconductors and SSD controllers.

While at Custom PC Review, I observed a trend of independent media consolidation and decided to pursue an MBA to better manage my company and seek funding for growth. However, my interests shifted towards SaaS after taking information technology and technology consulting courses. I became fascinated with large-scale digital transformation, leading me to Accenture, where I helped Fortune 500 organizations implement Salesforce.

Following my tenure at Accenture, I transitioned to Salesforce where I had the privilege of enabling some of the worlds most cutting-edge FinTech firms to thrive using Salesforce. As time progressed, I found myself yearning to get more involved with technology on a practical level. Hence, when Axon approached me with an offer to lead their Digital Customer Experience team and enhance their customer-facing digital experiences, I accepted and this is where I am today.

Industry Events and Trade Shows Attended:
CES ’13, ’14, ’15, ’17
Computex ’13, ’14, ’15
DEW ’18
E3 ’12, ’13, ’14, ’15, ’16, ’17
Flash Memory Summit ’14 ’15
LSI AIS ’12, ’13
Nvidia GTC ’13
Samsung SSD Global Summit ’12, ’13, ’14, ’16
SIGGRAPH ’13
Storage Visions ’13, ’14, ’15